Type | Branding & Illustration Role | Designer & Illustrator Year | 2021
My challenge for this project was to create an innovative concept for the opening of a downtown Detroit coffee shop Urban Beans & Roasters with a brand new logo and package design while keeping an illustrative style. Part of this challenge was to not use any designs of coffee beans or coffee cups and had to find innovative ways to depict the brand through its packaging.
Following along with Detroit's music history, I drew inspiration from the jazz, punk, and techno music genres for this coffee shop's concept.
